Best Times of Year to Shop Under Armour: Seasonal Sales Calendar & Insider Tips

If you’re a fan of Under Armour gear but not a fan of paying full price (honestly, who is?), timing your purchases strategically can save you a serious chunk of change. Under Armour runs predictable sales throughout the year, and once you know the pattern, you’ll never have to pay retail again. Let’s break down the best times to shop and share some insider tips to maximize your savings.

January – February: Post-Holiday Clearance Goldmine

Right after the holidays, Under Armour clears out fall and winter inventory to make room for spring collections. This is one of the best windows of the entire year to score deals on cold-weather gear like ColdGear base layers, hoodies, and winter running accessories. Discounts of 40–60% are common during this period, and stacking an extra promo code on top of clearance prices can push savings even higher.

March – April: Semi-Annual Sale & Spring Refresh

Under Armour typically runs a Semi-Annual Sale event in the spring, offering steep markdowns across multiple categories. This is a great time to pick up training shoes, lightweight tops, and transitional gear. Keep an eye out for their “outlet” section online — it gets refreshed heavily during this period with styles from the previous season at rock-bottom prices.

May – June: Memorial Day & Father’s Day Sales

Memorial Day weekend brings sitewide sales that often include 25–30% off plus free shipping. Father’s Day promotions follow shortly after, making this a perfect one-two punch for gifting or stocking up on summer workout gear. Think shorts, tank tops, and breathable HeatGear essentials.

July: Back-to-School & Mid-Year Clearance

July is an underrated month for Under Armour deals. Back-to-school shopping kicks off early, and Under Armour often runs promotions targeting families gearing up for fall sports. You’ll also find mid-year clearance events where spring and early summer styles get marked down significantly.

September – October: End-of-Season Transitions

As summer winds down, Under Armour starts discounting warm-weather gear to make room for fall and winter lines. This is the sweet spot for grabbing running shoes, shorts, and lightweight training gear at 30–50% off. Labor Day sales in early September are particularly worth watching.

November: Black Friday & Cyber Monday (The Big One)

Let’s be honest — this is the main event. Under Armour goes big for Black Friday and Cyber Monday, with sitewide discounts often reaching 50% off or more. In recent years, they’ve started their Black Friday sale early (sometimes a full week before), so mark your calendar starting mid-November. Outlet items get additional markdowns too, creating some truly jaw-dropping deals. If you’ve been eyeing a premium item like Project Rock gear or HOVR running shoes, this is the time to pull the trigger.

December: Holiday Gifting & Last-Minute Deals

Under Armour keeps the momentum going through December with holiday gift guides and promotions. While not as deep as Black Friday, you’ll still find solid discounts and gift sets that offer good value. After Christmas, the clearance cycle begins again.

Insider Tips to Save Even More

• Sign up for UA Rewards: Under Armour’s free loyalty program gives you early access to sales, birthday discounts, and points on every purchase that translate to future savings.
• Check the outlet section weekly: The online outlet is constantly updated and often has hidden gems at 40–60% off before any additional codes.
• Stack coupon codes: Under Armour occasionally allows promo codes on top of sale prices. Always check franks.reviews for the latest working codes before checkout.
• Shop the Under Armour app: App-exclusive deals pop up regularly, and you’ll sometimes get early access to new sales events.
• Don’t sleep on military and first responder discounts: Under Armour offers a generous 20% off for verified military, first responders, and healthcare workers year-round through ID.me.
• Follow their social media: Flash sales and limited-time codes are sometimes announced exclusively on Instagram and Twitter.

The Bottom Line

You don’t need to sacrifice quality to save money on Under Armour. By timing your purchases around these key sales events and using the insider strategies above, you can easily save 30–60% on the gear you love. Bookmark this page, set some calendar reminders, and always swing by franks.reviews before you checkout to grab the latest Under Armour coupon codes. Your wallet will thank you!